The Grand Lake Chamber is a not for profit organization (501(c)6), which works to support the Grand Lake business community and promote a sustainable year-round economy. When they approached us, their website lacked clarity and organization and didn’t drive visitors to book a stay in Grand Lake. We were challenged to design and build a web experience that captured the soul of the Rockies and made it easy for visitors to book their trip.
We designed a website that is full of imagery and really showcases this beautiful town. We placed their biggest call to action in an obvious place for any visitor. We ensured that the site delivered information better, removed unnecessary clutter, and utilized a teal and brown color scheme that blends well with the other elements of the website. Above all, their site is fully responsive.
This new design resulted in not only more use of their booking system, and a better conversion rate, but an increase in businesses interested in becoming members.
We also implemented an SEO plan and Google Adwords campaign, to drive in traffic for people searching for a vacation destination near Rocky Mountain National Park. Our efforts helped drive more vacationers and local visitors to the town.