As a Certified Google Adwords Partner, we work directly with Google to ensure your ads are performing at their best. We go through rigorous training and keep up with all the changes and best practices of Google. When you work with us, you get the power of Google’s ad team. We work with their team to review each account and see what recommendations they have for advertising your business.
PPC advertising is often part of a complete internet marketing plan. It all starts with great web design that properly shows off your business and converts visitors into buyers. However, a website with great design still needs to be found though, right? When your customers are searching for what you offer, your business needs to be there. Two ways to ensure that happens is through SEO and/or PPC advertising.
One great advantage of PPC is that you can get in front of your market faster. SEO can take time, but combining SEO with PPC makes your internet marketing more effective and allows for quicker returns.
What is PPC?
PPC is a term used when talking about internet ads. It is the initial ad on Google that is paid for by the click. There are more ways to run your ads, such as paying for impressions, or in a case like Facebook, by the action, but PPC is a general term used to describe running ads online.
With Google, you are generally advertising in 3 places. The first is on search engines, which show your pay-per-click ads. Each time someone clicks on an ad, you are charged for that click. No matter how many times your ad is seen, you only pay for the actual click. The second is through display ads, which can be run on other sites using Google ads. Though a smaller market share in searches, Bing and Yahoo are still a relevant place to run PPC ads too. Facebook is the other large platform many of our clients take advantage of. With Facebook, you have far more targeting options and can often run your ads for lesser expense.
Our Pay-Per-Click Management Process
We start by learning everything we can about your business, your competition, and your customers. We learn what your business is offering and where your customers would be searching to find it. We also look at what your competition is doing to gain insights on what may or may not work well for you.
- Keyword Research
We use tools to find out what your customers are searching to find a business like yours. With PPC we can create a very large list of keywords to target. Unlike SEO where we may need to have a tighter focus on fewer keywords, PPC let’s us expand out much further. We look for keywords that will bring you buyers, not just traffic. What matters most when it comes to PPC advertising is making sure that the clicks that come in turn into sales.
We take the info from our discovery and keyword research, and create an advertising strategy to bring in the most clicks for your dollar. We also look at what types of ads and what platforms will work best for your business and your budget. Advertising should not cost you anything. It should have returns. Our goal is to make sure that for each dollar spent, you have even more in sales coming in. The goal is to place you in front of customers who need what you offer, and make sure the site is setup to deliver that.
- Marketing Dashboard
You’ll receive a login to our marketing dashboard. Our marketing dashboard gives you access to all the data you need to see how your PPC efforts are going. You’ll be able to see the impressions, clicks, costs, etc. All of this is right at your fingertips, as well as delivered in a monthly report to you so you can stay up-to-date and informed on your all of your data.