We are a Tampa-based SEO Agency working with clients worldwide to improve their rankings in search engines.
Having a website with great web design is an absolute must for a business. Having one that can be easily located by potential customers is even more important. There can be the best website out there, but if no one can find it, it might as well not exist. When potential customers are searching for what you offer, your site needs to be up there. With search engine marketing, it is pay per click advertising and/or search engine optimization that is needed to get you ranked.
What is SEO?
SEO (Search Engine Optimization) is optimizing your website, both on and off the site, for search engines. Search engines such as Google are always scanning websites and the information on the site to determine what they are doing and what they are about. Google then uses that information to determine where the website should rank for specific terms a user will search.
What search engines care about is making sure users get the very best information in response to what they are searching for; therefore, having all the proper information and optimizations on your site will help your ranking. Optimization off of your site helps search engines determine how popular or relevant your site is in relation to the information you have on the site. A good way to understand this is thinking of links to your site as votes that your site is credible.
There are good and bad ways to do this. When you do it right, you have a good chance your site rises in rankings. When you do it wrong, you chance Google penalizing your site. This is where a good SEO Agency comes in. We optimize your website both onsite and offsite the correct way, without any spammy tactics that are likely to get you in trouble with Google.
- Site Audit
The first step we take is looking at your website, current on-page SEO, and your competition to determine what needs to be done for your website to rank well.
- Keyword Research
We do extensive research to determine what keywords will bring you the best traffic for your business. Keywords are the terms your potential customers are searching. It is important to identify the best terms to be optimizing for.
- Onsite Optimization
We edit your website to have the proper content that will give search engines the information they need to understand what your site is about. We optimize your titles, descriptions, alt tags, schema tags, and more, which are critical elements the search engines are looking for. Ultimately, we ensure your website is fully optimized.
- Offsite Optimization
Once your website is fully optimized, we begin creating relevant backlinks pointing to your site. Remember, these are the links that help validate who you say you are and what you say you do.
- Marketing Dashboard
You’ll receive a login to our marketing dashboard. The dashboard gives you access to all the data that shows how your search engine optimization efforts are going, including rankings, analytics, and much more. All of your data is right at your fingertips, and is also delivered to you in a monthly report so you stay up-to-date and informed.