Yes, Snapchat On Demand Geofilter Pricing Does Depend on Location

Snapchat’s On Demand Geofilters are a great way to get your brand or event in front of a lot of Snapchatters; however, it is important to understand how the pricing works.

In this video I discuss how I figured out that the location is another factor that determines your pricing. It isn’t something Snapchat addresses directly but you can try for yourself and see that certain locations are cheaper than others.

I say it this way because they do not charge more in certain places, they just charge less than their max-per-square-foot charge in most places. Definitely something to keep in mind when paying for filters or using Snapchat advertising.