Snapchat’s On Demand Geofilters are a great way to get your brand or event in front of a lot of Snapchatters. However, it is important to understand how the pricing works.
In this video I discuss how I found that the location is another factor that determines your pricing. It isn’t something Snapchat addresses directly but you can try for yourself and you’ll see that certain locations are cheaper than others.
I say it that way because they do not charge more in certain places, they just charge less in most places than their max per square foot charge.