Category: Social Media

Yes Snapchat On Demand Geofilter Pricing Does Depend on Location

Yes Snapchat On Demand Geofilter Pricing Does Depend on Location - YouTube 2016-06-06 20-30-48

Snapchat’s On Demand Geofilters are a great way to get your brand or event in front of a lot of Snapchatters. However, it is important to understand how the pricing works. In this video I discuss how I found that the location is another factor that determines your pricing. It isn’t something Snapchat addresses directly… Read More

The 36 Rules of Social Media

Came across this infographic that was released by Fast Company a while back. Wanted to get it out there to our audience as well. Lots of good advice here and worth downloading and keeping handy for anyone managing your social media.

How to Use Hashtags For Business

#WhatTheHeckIsAHashTag? Unless you are pretty active in social media, you may not even know what a Hashtag is. With Facebook recently adding Hashtags, I thought it was a good idea to write a post about what they are and how to use them for business. Hashtags were first made mainstream with Twitter. They are basically… Read More

Papa Johns and “Lady Chinky Eyes”

In a recent example of how a bad experience can go viral on Social Media, Papa Johns finds itself with a PR issue. An employee at a Papa Johns restaurant in NY, used the name “Lady Chinky Eyes” when entering the name of an Asian customer on a receipt. The woman later posted the receipt… Read More