TOTW 014: SEO Basics for Local Business

Top of the Wall PodcastSEO or Search Engine Optimization is a confusing topic for so many.

It’s an important topic, because it is what you need to do if you want your website to rank well online. For a local business, it is not something you want to ignore.

It’s a constantly evolving tactic. What works today may not work 6 months from now.

It’s also a very abused tactic. Lots of scam companies out there using bad tactics or just promising the world and not delivering.

So it can be a great value to understand the basics.

The basics will do wonders for most business owners. If you can focus on just the items in this episode, you have a very good chance of ranking well with your site.

In This Episode:

What is SEO?

Search Engine Optimization is extremely important if you want your customers to find you online. In this episode I cover the basics of what SEO is and why it is so important to your business.

The 5 Basics of On Page Optimization

There are 5 basic things you need to do with your site for on page optimization.

1. Identify the keywords important to your customers

2. Get content on your site about those keywords.

3. Use the Title Tag .

4. Use the Description Tag.

5. Use the Alt Tags.

Do these 5 things and you have a very good chance of ranking well locally or even nationally with some other help.

Get in the Maps!

The maps take up a lot of real estate on local searches. And are very important for mobile search.

So if you aren’t in there, you are losing business.

I explain the basics of what you need to do to take advantage of the map listings available to you.