Category: Podcast

TOTW 031: The Importance of Having a Mastermind

Being a business owner or entrepreneur can be lonely. Not everyone thinks like us. Whether you are a “solopreneur”, or the owner of a business with employees, you probably find yourself surrounded by like minded people less often than you’d like. Our brains don’t tend to think like others. Surrounding ourselves with like minded, goal… Read More

TOTW 030: The Importance of Content Marketing

What is content marketing and why is it so important today? Search engines used to be a directory of websites. You search a topic, you find sites about that topic. Today search engines are more about finding content to answer your questions. You are more likely to self diagnose something before searching for the obvious… Read More

TOTW 029: Why You Must Have a Mobile Friendly Website Now

For a few years, it has been a good idea to have a mobile friendly website. In the next month or so, it is a must have. While traffic from mobile phones has been growing over the years, it has been a good marketing practice to have a mobile friendly site. But Google recently announced… Read More

TOTW 028: How to Succeed With Direct Mail

Is Direct Mail dead? I guess that depends on who you ask. Many businesses are still thriving with it. And many will tell you they have never had success with it. I find that to be more about how they are doing Direct Mail rather than a true statement about it’s efficiency. Right now is… Read More

TOTW 027: The Importance of Strategic Growth

How did last year go for you? Are you planning an increase this year? If so, how are you getting there? Have you mapped out a strategy to achieve your goals for this year? In This Episode: Too often, business owners will go into the year hoping it is a better one. But never really… Read More