TOTW 028: How to Succeed With Direct Mail

Is Direct Mail dead? I guess that depends on who you ask. Many businesses are still thriving with it. And many will tell you they have never had success with it.

I find that to be more about how they are doing Direct Mail rather than a true statement about it’s efficiency.

Right now is a prime time to be doing direct mail. Mailboxes are empty compared to the past.

So let’s take a look at how you can succeed with your Direct Mail efforts.

In This Episode:

• We’ll discuss the types of direct mail that exist today.
• How to properly identify your market.
• How to craft a proper message.
• How to choose what type of Direct Mail to use.
• Tips on how to get your envelope opened.