Ok, so last week I showed you the 2 words that are guaranteed to increase conversions. This week, as promised, I want to show you the most important word you can use on your site. It’s important to understand that another big problem that many business sites have, is...
You need your website to convert visitors into buyers. The language your site uses can make a world of difference in those conversions. A common mistake made with websites is to treat them like a digital business card or brochure. If it’s sales your looking for, it...
Although I advise clients never to write their own ads, I do understand that smaller businesses have to start somewhere. So in this post I want to show a quick method for writing an ad or sales letter. This will not guarantee that you write killer copy that pulls in...
