You need your website to convert visitors into buyers. The language your site uses can make a world of difference in those conversions. A common mistake made with websites is to treat them like a digital business card or brochure. If it’s sales your looking for, it...
“I don’t know.” That answer comes up way too often when talking to a business owner about their marketing and sales. They aren’t tracking anything and therefore cannot answer when I ask how a certain ad or marketing tactic is working. When you...
Although I advise clients never to write their own ads, I do understand that smaller businesses have to start somewhere. So in this post I want to show a quick method for writing an ad or sales letter. This will not guarantee that you write killer copy that pulls in...
