#WhatTheHeckIsAHashTag? Unless you are pretty active in social media, you may not even know what a Hashtag is. With Facebook recently adding Hashtags, I thought it was a good idea to write a post about what they are and how to use them for business. Hashtags were...
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3 Reasons Your Website Does Not Convert
Ok, so you have a website, you even have some traffic to your website. But you don’t have any sales, calls or emails from it. What are you doing wrong? I run into this issue a lot and not always because the owner had his son build the site. Quite often, even web...
Why Tracking is so Important to Your Business
"I don't know." That answer comes up way too often when talking to a business owner about their marketing and sales. They aren't tracking anything and therefore cannot answer when I ask how a certain ad or marketing tactic is working. When you run a business without...
AIDA Copywriting Method
Although I advise clients never to write their own ads, I do understand that smaller businesses have to start somewhere. So in this post I want to show a quick method for writing an ad or sales letter. This will not guarantee that you write killer copy that pulls in...
3 Ways to Grow Your Business
If you’re someone who has followed me for any amount of time you have heard me talk about the 3 ways to grow your business. There really is only 3 and if you can grow all 3 you can have an extremely profitable business. Businesses make the gigantic mistake of going...
Not on Google Maps? Might as Well Hang a Closed Sign
This weekend I took the family over to a friends house across the state on the east coast. We hung out for the weekend and headed back home on Tuesday. As we stopped to get a bite to eat before heading back, we almost made the assumption that the place we wanted to...