TOTW 015: How to Handle Negative Reviews

Online reviews aren’t going anywhere. They are only going to grow more and become easier for customers to use. So instead of running from them, embrace them. Learn how to use them to your advantage. Doing business the right way and encouraging your customers to...

TOTW 014: SEO Basics for Local Business

SEO or Search Engine Optimization is a confusing topic for so many. It’s an important topic, because it is what you need to do if you want your website to rank well online. For a local business, it is not something you want to ignore. It’s a constantly...

TOTW 012: Building a Website That Converts

1st rule of a business website is that it needs to be a DIGITAL SALESMAN. Far too often business sites are nothing more than a digital business card or brochure. Just another place for some basic info about the company and how great they are. Being a salesman is a...

TOTW 011: Know Your Market

What does your market really want from you? Is your business designed around what your market wants or what you want? This week we look at an extension to last week’s topic in building a customer avatar, and discuss knowing your overall market. Your business...