by JR Griggs | Nov 5, 2014 | Podcast
Seth Godin once mentioned the “Race to the Bottom”. Businesses are cutting costs, cutting corners, cutting anything that allows them to be the cheapest in the market. This is a race to the bottom where everyone sacrifices value, customer satisfaction,...
by JR Griggs | Oct 24, 2014 | Podcast
This is more of an essay podcast or call it a rant. I’m sick this week and rather than skip the podcast I decided to just talk about something that has been on my mind. We live in an entitlement culture in many ways. And often the very business owners...
by JR Griggs | Oct 14, 2014 | Podcast
It’s the holiday season! Are you prepared to use the holidays in your marketing? This is a great time of year to engage with customers, run sales, hold events, and take advantage of the holiday spending spree! Fall is the kickoff of the 4th quarter and the...
by JR Griggs | Oct 8, 2014 | Podcast
Can you really “shock and awe” your customers into doing business with you? Discover how you can do just that in this podcast. We look at what exactly a shock and awe package is and why they are so effective. You’ll also hear some great examples of...
by JR Griggs | Oct 1, 2014 | Podcast
The customer is always right? Well, not exactly. I have a problem with that saying. It implies that someone must be wrong. It can create resentment in employees dealing with a customer who is clearly wrong. So it really needs to be looked at in a different way. If we...
