Who wants to be in the red?
Sometimes it does feel like you’re climbing a wall to get deep into that black ink! But that was not the reason for the name.
Actually, after running through name after name and not being happy, I did a ton of research on how to name a company.
Read a few books, blog posts, etc. I really wanted to do it right!
What I learned was that more often than not, the business is what makes the name. Not the other way around.
There are some rules you should avoid breaking, but other than that, focus on making an amazing company or product.
Sometimes I wish there was an elaborate meaning behind the name Red Wall Marketing, but it really was the color of the wall in my office, which was also the corner of my master bedroom at the time.
So I put together a video and a .pdf report with all of my research on naming a company. For playing along, you can grab it for free below.