Top of the Wall Business & Marketing Strategies with JR Griggs l The Red Wall Marketing Podcast https://redwallmarketing.com The Top of the Wall podcast is about getting you and your business up and over the wall of failure and mediocrity. Each episode is packed with business and marketing strategies to take your business to the top! You’ll discover how to attract more customers, increase the amount they spend and get them coming back more often. Whether you have an online business or local business, these episodes are for you. JR Griggs is entrepreneur, business coach, author and the founder of Red Wall Marketing and works with business owners worldwide to grow their businesses. Sat, 08 Sep 2018 23:18:47 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.8 The Top of the Wall podcast is about getting you and your business up and over the wall of failure and mediocrity. Each episode is packed with business and marketing strategies to take your business to the top! You'll discover how to attract more customers, increase the amount they spend and get them coming back more often. Whether you have an online business or local business, these episodes are for you. JR Griggs is an entrepreneur, business coach, author and the founder of Red Wall Marketing and works with business owners worldwide to grow their businesses. JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses clean episodic JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses xtremejg@gmail.com xtremejg@gmail.com (JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses) © Red Wall Marketing Business & Marketing Strategies to lift you above the competition and over the wall of mediocrity! Top of the Wall Business & Marketing Strategies with JR Griggs l The Red Wall Marketing Podcast http://redwallmarketing.com/images/topofthewallcover.png https://redwallmarketing.com TV-G TOTW 031: The Importance of Having a Mastermind https://redwallmarketing.com/the-importance-of-having-a-mastermind-podcast/ Sat, 28 Mar 2015 00:55:24 +0000 http://redwallmarketing.com/?p=1123 https://redwallmarketing.com/the-importance-of-having-a-mastermind-podcast/#respond https://redwallmarketing.com/the-importance-of-having-a-mastermind-podcast/feed/ 0 <p>Being a business owner or entrepreneur can be lonely. Not everyone thinks like us. Whether you are a “solopreneur”, or the owner of a business with employees, you probably find yourself surrounded by like-minded people less often than you’d like. Our brains don’t tend to think like others. Surrounding ourselves with like-minded, goal-sharing individuals can […]</p> <p>The post <a rel="nofollow" href="https://redwallmarketing.com/the-importance-of-having-a-mastermind-podcast/">TOTW 031: The Importance of Having a Mastermind</a> appeared first on <a rel="nofollow" href="https://redwallmarketing.com">Red Wall Marketing</a>.</p> Importance of a Mastermind
Being a business owner or entrepreneur can be lonely. Not everyone thinks like us.

Whether you are a “solopreneur”, or the owner of a business with employees, you probably find yourself surrounded by like-minded people less often than you’d like.

Our brains don’t tend to think like others. Surrounding ourselves with like-minded, goal-sharing individuals can be extremely valuable.

Running a business is stressful. Our minds are going in a hundred different directions.

I have found being in a mastermind group as one of the biggest boosts in my business. I get to meet with others in the same situation, and who are going through some of the same crazy emotions and struggles as I am. They are trying different things, having different experiences, and can provide value that I cannot get from family, friends, or employees. They can motivate me, validate ideas, save me from mistakes they’ve made, and vice versa.

In This Episode:

This week is a short podcast I recorded while driving home from a mastermind meeting. I was stuck in traffic and decided to record while the topic was fresh on my mind.

The audio might not be great but it is raw and right from the heart. I was fresh off of a couple rough business days and talking with a friend who was having the same experience.

Here’s an article I mention in the episode:

http://www.inc.com/magazine/201309/jessica-bruder/psychological-price-of-entrepreneurship.html

The post TOTW 031: The Importance of Having a Mastermind appeared first on Red Wall Marketing.

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Being a business owner or entrepreneur can be lonely. Not everyone thinks like us. Whether you are a “solopreneur”, or the owner of a business with employees, you probably find yourself surrounded by like-minded people less often than you’d like.
Being a business owner or entrepreneur can be lonely. Not everyone thinks like us.
Whether you are a “solopreneur”, or the owner of a business with employees, you probably find yourself surrounded by like-minded people less often than you’d like.
Our brains don’t tend to think like others. Surrounding ourselves with like-minded, goal-sharing individuals can be extremely valuable.
Running a business is stressful. Our minds are going in a hundred different directions.
I have found being in a mastermind group as one of the biggest boosts in my business. I get to meet with others in the same situation, and who are going through some of the same crazy emotions and struggles as I am. They are trying different things, having different experiences, and can provide value that I cannot get from family, friends, or employees. They can motivate me, validate ideas, save me from mistakes they’ve made, and vice versa.
In This Episode:
This week is a short podcast I recorded while driving home from a mastermind meeting. I was stuck in traffic and decided to record while the topic was fresh on my mind.
The audio might not be great but it is raw and right from the heart. I was fresh off of a couple rough business days and talking with a friend who was having the same experience.
Here’s an article I mention in the episode:
http://www.inc.com/magazine/201309/jessica-bruder/psychological-price-of-entrepreneurship.html
]]>
JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses clean 12:44
TOTW 030: The Importance of Content Marketing https://redwallmarketing.com/the-importance-of-content-marketing-podcast/ Fri, 13 Mar 2015 19:25:03 +0000 http://redwallmarketing.com/?p=1114 https://redwallmarketing.com/the-importance-of-content-marketing-podcast/#respond https://redwallmarketing.com/the-importance-of-content-marketing-podcast/feed/ 0 <p>What is content marketing and why is it so important today? Search engines used to be a directory of websites. You search a topic, you find sites about that topic. Today search engines are more about finding content to answer your questions. You are more likely to self diagnose something before searching for the obvious […]</p> <p>The post <a rel="nofollow" href="https://redwallmarketing.com/the-importance-of-content-marketing-podcast/">TOTW 030: The Importance of Content Marketing</a> appeared first on <a rel="nofollow" href="https://redwallmarketing.com">Red Wall Marketing</a>.</p> Content Marketing
What is content marketing and why is it so important today?

Search engines used to be a directory of websites. You search a topic, you find sites about that topic. Today search engines are more about finding content to answer your questions.

You are more likely to self diagnose something before searching for the obvious solution. Rather than searching “auto repair shop”, you might first try “clicking noise in steering wheel”.

This is typical in a variety of industries. Finding the site that has the answer to that question, can sometimes lead you to contact them first.

As a local business, you can utilize content marketing to get answers out on the web, to questions your market is searching for. Positioning you ahead of the competition.

This is why content marketing is so important today. If you have the answers, you get the business.

In This Episode:

  • What is content marketing?
  • Why is content marketing so important?
  • Examples of content marketing you can use.

The post TOTW 030: The Importance of Content Marketing appeared first on Red Wall Marketing.

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What is content marketing and why is it so important today? Search engines used to be a directory of websites. You search a topic, you find sites about that topic. Today search engines are more about finding content to answer your questions.

What is content marketing and why is it so important today?
Search engines used to be a directory of websites. You search a topic, you find sites about that topic. Today search engines are more about finding content to answer your questions.
You are more likely to self diagnose something before searching for the obvious solution. Rather than searching “auto repair shop”, you might first try “clicking noise in steering wheel”.
This is typical in a variety of industries. Finding the site that has the answer to that question, can sometimes lead you to contact them first.
As a local business, you can utilize content marketing to get answers out on the web, to questions your market is searching for. Positioning you ahead of the competition.
This is why content marketing is so important today. If you have the answers, you get the business.
In This Episode:

* What is content marketing?
* Why is content marketing so important?
* Examples of content marketing you can use.

]]>
JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses clean 22:59
TOTW 029: Why You Must Have a Mobile Friendly Website Now https://redwallmarketing.com/why-you-must-have-a-mobile-friendly-website-now-podcast/ Thu, 05 Mar 2015 19:12:13 +0000 http://redwallmarketing.com/?p=1108 https://redwallmarketing.com/why-you-must-have-a-mobile-friendly-website-now-podcast/#comments https://redwallmarketing.com/why-you-must-have-a-mobile-friendly-website-now-podcast/feed/ 1 <p>For a few years, it has been a good idea to have a mobile friendly website. In the next month or so, it is a must have. While traffic from mobile phones has been growing over the years, it has been a good marketing practice to have a mobile friendly site. But Google recently announced […]</p> <p>The post <a rel="nofollow" href="https://redwallmarketing.com/why-you-must-have-a-mobile-friendly-website-now-podcast/">TOTW 029: Why You Must Have a Mobile Friendly Website Now</a> appeared first on <a rel="nofollow" href="https://redwallmarketing.com">Red Wall Marketing</a>.</p> Mobile Friendly Website
For a few years, it has been a good idea to have a mobile friendly website. In the next month or so, it is a must have.

While traffic from mobile phones has been growing over the years, it has been a good marketing practice to have a mobile friendly site.

But Google recently announced that they will now do what has been suspected for quite sometime, use mobile friendliness of a site as a major ranking factor. They already had been to some level, but now that is increasing on April 21st.

This changes having a mobile friendly site from being a good idea to being a requirement.

In This Episode:

  • The Google announcement
  • Mobile friendly vs mobile site
  • Responsive Web Design
  • Mobile First Web Design

Responsive Web Design video mentioned in Podcast.

Our Blog Post on the announcement.

The post TOTW 029: Why You Must Have a Mobile Friendly Website Now appeared first on Red Wall Marketing.

]]>
For a few years, it has been a good idea to have a mobile friendly website. In the next month or so, it is a must have. While traffic from mobile phones has been growing over the years, it has been a good marketing practice to have a mobile friendly si...

For a few years, it has been a good idea to have a mobile friendly website. In the next month or so, it is a must have.
While traffic from mobile phones has been growing over the years, it has been a good marketing practice to have a mobile friendly site.
But Google recently announced that they will now do what has been suspected for quite sometime, use mobile friendliness of a site as a major ranking factor. They already had been to some level, but now that is increasing on April 21st.
This changes having a mobile friendly site from being a good idea to being a requirement.
In This Episode:

* The Google announcement
* Mobile friendly vs mobile site
* Responsive Web Design
* Mobile First Web Design

Responsive Web Design video mentioned in Podcast.
Our Blog Post on the announcement.
]]>
JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses clean 23:14
TOTW 028: How to Succeed With Direct Mail https://redwallmarketing.com/how-to-succeed-with-direct-mail-podcast/ Fri, 27 Feb 2015 18:08:54 +0000 http://redwallmarketing.com/?p=1102 https://redwallmarketing.com/how-to-succeed-with-direct-mail-podcast/#respond https://redwallmarketing.com/how-to-succeed-with-direct-mail-podcast/feed/ 0 <p>Is Direct Mail dead? I guess that depends on who you ask. Many businesses are still thriving with it. And many will tell you they have never had success with it. I find that to be more about how they are doing Direct Mail rather than a true statement about it’s efficiency. Right now is […]</p> <p>The post <a rel="nofollow" href="https://redwallmarketing.com/how-to-succeed-with-direct-mail-podcast/">TOTW 028: How to Succeed With Direct Mail</a> appeared first on <a rel="nofollow" href="https://redwallmarketing.com">Red Wall Marketing</a>.</p> How to Succeed With Direct Mail
Is Direct Mail dead? I guess that depends on who you ask. Many businesses are still thriving with it. And many will tell you they have never had success with it.

I find that to be more about how they are doing Direct Mail rather than a true statement about it’s efficiency.

Right now is a prime time to be doing direct mail. Mailboxes are empty compared to the past.

So let’s take a look at how you can succeed with your Direct Mail efforts.

In This Episode:

  • We’ll discuss the types of direct mail that exist today.
  • How to properly identify your market.
  • How to craft a proper message.
  • How to choose what type of Direct Mail to use.
  • Tips on how to get your envelope opened.

The post TOTW 028: How to Succeed With Direct Mail appeared first on Red Wall Marketing.

]]>
Is Direct Mail dead? I guess that depends on who you ask. Many businesses are still thriving with it. And many will tell you they have never had success with it. I find that to be more about how they are doing Direct Mail rather than a true statement a...
Is Direct Mail dead? I guess that depends on who you ask. Many businesses are still thriving with it. And many will tell you they have never had success with it.
I find that to be more about how they are doing Direct Mail rather than a true statement about it’s efficiency.
Right now is a prime time to be doing direct mail. Mailboxes are empty compared to the past.
So let’s take a look at how you can succeed with your Direct Mail efforts.
In This Episode:

* We’ll discuss the types of direct mail that exist today.
* How to properly identify your market.
* How to craft a proper message.
* How to choose what type of Direct Mail to use.
* Tips on how to get your envelope opened.

]]>
JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses clean 28:41
TOTW 027: The Importance of Strategic Growth https://redwallmarketing.com/the-importance-of-strategic-growth-podcast/ Fri, 06 Feb 2015 17:24:23 +0000 http://redwallmarketing.com/?p=1097 https://redwallmarketing.com/the-importance-of-strategic-growth-podcast/#respond https://redwallmarketing.com/the-importance-of-strategic-growth-podcast/feed/ 0 <p>How did last year go for you? Are you planning an increase this year? If so, how are you getting there? Have you mapped out a strategy to achieve your goals for this year? In This Episode: Too often, business owners will go into the year hoping it is a better one. But never really […]</p> <p>The post <a rel="nofollow" href="https://redwallmarketing.com/the-importance-of-strategic-growth-podcast/">TOTW 027: The Importance of Strategic Growth</a> appeared first on <a rel="nofollow" href="https://redwallmarketing.com">Red Wall Marketing</a>.</p> Strategic Growth
How did last year go for you? Are you planning an increase this year? If so, how are you getting there? Have you mapped out a strategy to achieve your goals for this year?

In This Episode:

Too often, business owners will go into the year hoping it is a better one. But never really plan out goals and strategies to achieve them.

At the beginning of the year is a time I normally sit with clients and go over the previous year while setting goals for the upcoming year. After defining the level of growth they want, we plan strategies to achieve that.

It is really important to have goals and plans to meet them. Don’t go into the year hoping the market just increases automatically for you.

If you need help planning out a strategy, just contact us and we will see where we can help.

The post TOTW 027: The Importance of Strategic Growth appeared first on Red Wall Marketing.

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How did last year go for you? Are you planning an increase this year? If so, how are you getting there? Have you mapped out a strategy to achieve your goals for this year? In This Episode: Too often, business owners will go into the year hoping it is a...
How did last year go for you? Are you planning an increase this year? If so, how are you getting there? Have you mapped out a strategy to achieve your goals for this year?
In This Episode:
Too often, business owners will go into the year hoping it is a better one. But never really plan out goals and strategies to achieve them.
At the beginning of the year is a time I normally sit with clients and go over the previous year while setting goals for the upcoming year. After defining the level of growth they want, we plan strategies to achieve that.
It is really important to have goals and plans to meet them. Don’t go into the year hoping the market just increases automatically for you.
If you need help planning out a strategy, just contact us and we will see where we can help.
]]>
JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses clean 11:36
TOTW 026: The State of SEO 2015 https://redwallmarketing.com/the-state-of-seo-2015-podcast/ Thu, 29 Jan 2015 20:18:28 +0000 http://redwallmarketing.com/?p=1094 https://redwallmarketing.com/the-state-of-seo-2015-podcast/#respond https://redwallmarketing.com/the-state-of-seo-2015-podcast/feed/ 0 <p>Where is SEO going in 2015? Is it dead? Dying? In This Episode: Every year the “SEO is dead” crowd gets going. Every year more people repeat the same misinformation about SEO going away and being irrelevant. But it is just as relevant as ever. As long as there is a search engine, there will […]</p> <p>The post <a rel="nofollow" href="https://redwallmarketing.com/the-state-of-seo-2015-podcast/">TOTW 026: The State of SEO 2015</a> appeared first on <a rel="nofollow" href="https://redwallmarketing.com">Red Wall Marketing</a>.</p> State of SEO
Where is SEO going in 2015? Is it dead? Dying?

In This Episode:

Every year the “SEO is dead” crowd gets going. Every year more people repeat the same misinformation about SEO going away and being irrelevant.

But it is just as relevant as ever.

As long as there is a search engine, there will be a way to optimize for it. So it is best to know what is working, how to do it right and how to stay on Google’s good side.

In this episode you will hear about what is working, what you should focus on and when you may not want to bother with SEO.

The post TOTW 026: The State of SEO 2015 appeared first on Red Wall Marketing.

]]>
Where is SEO going in 2015? Is it dead? Dying? In This Episode: Every year the “SEO is dead” crowd gets going. Every year more people repeat the same misinformation about SEO going away and being irrelevant. But it is just as relevant as ever.
Where is SEO going in 2015? Is it dead? Dying?
In This Episode:
Every year the “SEO is dead” crowd gets going. Every year more people repeat the same misinformation about SEO going away and being irrelevant.
But it is just as relevant as ever.
As long as there is a search engine, there will be a way to optimize for it. So it is best to know what is working, how to do it right and how to stay on Google’s good side.
In this episode you will hear about what is working, what you should focus on and when you may not want to bother with SEO.
]]>
JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses clean 31:36
TOTW 025: Why You Should Treat Social Media Like a Cocktail Party https://redwallmarketing.com/treat-social-media-like-cocktail-party-podcast/ Fri, 16 Jan 2015 18:44:18 +0000 http://redwallmarketing.com/?p=1090 https://redwallmarketing.com/treat-social-media-like-cocktail-party-podcast/#respond https://redwallmarketing.com/treat-social-media-like-cocktail-party-podcast/feed/ 0 <p>Sometimes finding the wrong way to do social media is as easy as finding any business page. Too often it’s just a stream of offers and “Me, Me, Me” type of posts. But the audience is ignoring it. They don’t care. They care a lot about themselves though. People use social media to escape life. […]</p> <p>The post <a rel="nofollow" href="https://redwallmarketing.com/treat-social-media-like-cocktail-party-podcast/">TOTW 025: Why You Should Treat Social Media Like a Cocktail Party</a> appeared first on <a rel="nofollow" href="https://redwallmarketing.com">Red Wall Marketing</a>.</p> Treat Social Media Like a Cocktail Party
Sometimes finding the wrong way to do social media is as easy as finding any business page. Too often it’s just a stream of offers and “Me, Me, Me” type of posts.

But the audience is ignoring it. They don’t care. They care a lot about themselves though. People use social media to escape life. They are looking for fun. So treat it like a cocktail party to get the best engagement.

In This Episode:

Imagine you are at a cocktail party. Who do you want to meet? Who do you want to talk to? Who do you want to avoid?

Chances are that if you spotted someone handing out business cards or offering the latest work from home opportunity, you will be avoiding them.

You’ll see out who has a crowd. Wondering what could be so interesting. You might find someone sharing an interesting story. Or someone who takes interest in you.

That’s exactly how you want to be on social media with your business. Be the person people want to talk to. The one who draws the crowd. Not the one who sends people looking for the exits.

In this episode we will look more into this idea of treating social media like a cocktail party.

Let us know what you think of the podcast and what changes and results you get from it!

The post TOTW 025: Why You Should Treat Social Media Like a Cocktail Party appeared first on Red Wall Marketing.

]]>
Sometimes finding the wrong way to do social media is as easy as finding any business page. Too often it’s just a stream of offers and “Me, Me, Me” type of posts. But the audience is ignoring it. They don’t care.

Sometimes finding the wrong way to do social media is as easy as finding any business page. Too often it’s just a stream of offers and “Me, Me, Me” type of posts.
But the audience is ignoring it. They don’t care. They care a lot about themselves though. People use social media to escape life. They are looking for fun. So treat it like a cocktail party to get the best engagement.
In This Episode:
Imagine you are at a cocktail party. Who do you want to meet? Who do you want to talk to? Who do you want to avoid?
Chances are that if you spotted someone handing out business cards or offering the latest work from home opportunity, you will be avoiding them.
You’ll see out who has a crowd. Wondering what could be so interesting. You might find someone sharing an interesting story. Or someone who takes interest in you.
That’s exactly how you want to be on social media with your business. Be the person people want to talk to. The one who draws the crowd. Not the one who sends people looking for the exits.
In this episode we will look more into this idea of treating social media like a cocktail party.
Let us know what you think of the podcast and what changes and results you get from it!
]]>
JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses clean 23:03
TOTW 024: 15 Ways to Increase Profits in 2015 https://redwallmarketing.com/15-ways-to-increase-profits-in-2015-podcast/ Thu, 08 Jan 2015 20:19:31 +0000 http://redwallmarketing.com/?p=1084 https://redwallmarketing.com/15-ways-to-increase-profits-in-2015-podcast/#respond https://redwallmarketing.com/15-ways-to-increase-profits-in-2015-podcast/feed/ 0 <p>We’re back and ready to rock 2015. To kick off this episode, we are going over 15 ideas to increase profits in 2015. These topics will address common problems in many businesses today, as well as trends for 2015. In This Episode: Here’s a quick look at some of the topics: Reviews – Can’t stress enough […]</p> <p>The post <a rel="nofollow" href="https://redwallmarketing.com/15-ways-to-increase-profits-in-2015-podcast/">TOTW 024: 15 Ways to Increase Profits in 2015</a> appeared first on <a rel="nofollow" href="https://redwallmarketing.com">Red Wall Marketing</a>.</p> 2015 Marketing Tips
We’re back and ready to rock 2015.

To kick off this episode, we are going over 15 ideas to increase profits in 2015.

These topics will address common problems in many businesses today, as well as trends for 2015.

In This Episode:

Here’s a quick look at some of the topics:

Reviews – Can’t stress enough the importance of embracing review systems. Don’t run from them, encourage customers and clients to use them!

Web – It’s 2015! Make sure your website is designed and runs like it. And take advantage of all the unique web properties out there to use for your site.

Communicate – Talk to your market and customers. The tools are all there. And it is now the common thing for good businesses to do. Don’t be left behind.

Work on Your Business – Working IN your business is a must at times, but don’t forget the importance of working ON your business.

There’s tons of great advice in this podcast to make your 2015 the best ever.

Let us know what you think of the podcast and what ideas you will be using in your business this year.

The post TOTW 024: 15 Ways to Increase Profits in 2015 appeared first on Red Wall Marketing.

]]>
We’re back and ready to rock 2015. To kick off this episode, we are going over 15 ideas to increase profits in 2015. These topics will address common problems in many businesses today, as well as trends for 2015.
We’re back and ready to rock 2015.
To kick off this episode, we are going over 15 ideas to increase profits in 2015.
These topics will address common problems in many businesses today, as well as trends for 2015.
In This Episode:
Here’s a quick look at some of the topics:
Reviews – Can’t stress enough the importance of embracing review systems. Don’t run from them, encourage customers and clients to use them!
Web – It’s 2015! Make sure your website is designed and runs like it. And take advantage of all the unique web properties out there to use for your site.
Communicate – Talk to your market and customers. The tools are all there. And it is now the common thing for good businesses to do. Don’t be left behind.
Work on Your Business – Working IN your business is a must at times, but don’t forget the importance of working ON your business.
There’s tons of great advice in this podcast to make your 2015 the best ever.
Let us know what you think of the podcast and what ideas you will be using in your business this year.
]]>
JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses clean 40:14
TOTW 023: Christmas Marketing https://redwallmarketing.com/christmas-marketing-podcast/ Fri, 05 Dec 2014 17:35:18 +0000 http://redwallmarketing.com/?p=1078 https://redwallmarketing.com/christmas-marketing-podcast/#respond https://redwallmarketing.com/christmas-marketing-podcast/feed/ 0 <p>  It’s Christmas time! Customers are happy and spending money, are you taking advantage of that? This is a great time of year to draw attention to your business. Reward customers and employees. And just have fun celebrating Christmas and extra sales. In This Episode: In this episode I discuss some ideas that clients have […]</p> <p>The post <a rel="nofollow" href="https://redwallmarketing.com/christmas-marketing-podcast/">TOTW 023: Christmas Marketing</a> appeared first on <a rel="nofollow" href="https://redwallmarketing.com">Red Wall Marketing</a>.</p>  

Christmas Marketing

It’s Christmas time! Customers are happy and spending money, are you taking advantage of that?

This is a great time of year to draw attention to your business. Reward customers and employees. And just have fun celebrating Christmas and extra sales.

In This Episode:

In this episode I discuss some ideas that clients have used to celebrate Christmas and bring in more business. I mean, literally having customers go out of their way to visit. Kids begging parents to pull in.

I also cover some business my family visits every year just because of the way they do Christmas.

Valuable lessons and still time to implement some in your business!

The post TOTW 023: Christmas Marketing appeared first on Red Wall Marketing.

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  It’s Christmas time! Customers are happy and spending money, are you taking advantage of that? This is a great time of year to draw attention to your business. Reward customers and employees. And just have fun celebrating Christmas and extra sales.
It’s Christmas time! Customers are happy and spending money, are you taking advantage of that?
This is a great time of year to draw attention to your business. Reward customers and employees. And just have fun celebrating Christmas and extra sales.
In This Episode:
In this episode I discuss some ideas that clients have used to celebrate Christmas and bring in more business. I mean, literally having customers go out of their way to visit. Kids begging parents to pull in.
I also cover some business my family visits every year just because of the way they do Christmas.
Valuable lessons and still time to implement some in your business!
]]>
JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses clean 23:09
TOTW 022: 3 Areas Where Follow Up Will Increase Business https://redwallmarketing.com/3-areas-where-follow-up-will-increase-business-podcast/ Thu, 20 Nov 2014 21:03:55 +0000 http://redwallmarketing.com/?p=1074 https://redwallmarketing.com/3-areas-where-follow-up-will-increase-business-podcast/#respond https://redwallmarketing.com/3-areas-where-follow-up-will-increase-business-podcast/feed/ 0 <p>Instead of getting a customer to make a sale. Make a sale to get a customer. Following up with your customers (and leads) is vital to seeing business growth. Don’t let anyone even remotely interested in your business go on without following up with them. There are lots of ways to do good follow up. […]</p> <p>The post <a rel="nofollow" href="https://redwallmarketing.com/3-areas-where-follow-up-will-increase-business-podcast/">TOTW 022: 3 Areas Where Follow Up Will Increase Business</a> appeared first on <a rel="nofollow" href="https://redwallmarketing.com">Red Wall Marketing</a>.</p> Customer Follow Up

Instead of getting a customer to make a sale. Make a sale to get a customer.

Following up with your customers (and leads) is vital to seeing business growth. Don’t let anyone even remotely interested in your business go on without following up with them.

There are lots of ways to do good follow up. And to keep it simple and cost effective.

In This Episode:

3 Areas to Start Follow Up

Leads – Any lead who shows interest in your business should be put into a follow up sequence. Offer them something for their contact info and stay in touch with more info and offers.

Customers – Sale or no sale, have a system in place to follow up with them.

Customer Retention – Staying in touch with your customers will increase the frequency they use your business. It will also increase the likelihood that the refer you more business.

 

The post TOTW 022: 3 Areas Where Follow Up Will Increase Business appeared first on Red Wall Marketing.

]]>
Instead of getting a customer to make a sale. Make a sale to get a customer. Following up with your customers (and leads) is vital to seeing business growth. Don’t let anyone even remotely interested in your business go on without following up with the...
Instead of getting a customer to make a sale. Make a sale to get a customer.
Following up with your customers (and leads) is vital to seeing business growth. Don’t let anyone even remotely interested in your business go on without following up with them.
There are lots of ways to do good follow up. And to keep it simple and cost effective.
In This Episode:
3 Areas to Start Follow Up
Leads – Any lead who shows interest in your business should be put into a follow up sequence. Offer them something for their contact info and stay in touch with more info and offers.
Customers – Sale or no sale, have a system in place to follow up with them.
Customer Retention – Staying in touch with your customers will increase the frequency they use your business. It will also increase the likelihood that the refer you more business.
 
]]>
JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses clean 20:36
TOTW 021: How to Hire Only the Best https://redwallmarketing.com/how-to-hire-only-the-best-podcast/ Thu, 13 Nov 2014 20:30:00 +0000 http://redwallmarketing.com/?p=1069 https://redwallmarketing.com/how-to-hire-only-the-best-podcast/#comments https://redwallmarketing.com/how-to-hire-only-the-best-podcast/feed/ 2 <p>Hiring is such a big deal for so many business owners. It can make or break a company. Even the companies I have thought had it together, have the same issues. They just deal with them better. I’ve dealt with hiring issues within my own company and with helping clients. So this episode covers some […]</p> <p>The post <a rel="nofollow" href="https://redwallmarketing.com/how-to-hire-only-the-best-podcast/">TOTW 021: How to Hire Only the Best</a> appeared first on <a rel="nofollow" href="https://redwallmarketing.com">Red Wall Marketing</a>.</p> How to Hire Only the Best
Hiring is such a big deal for so many business owners. It can make or break a company.

Even the companies I have thought had it together, have the same issues. They just deal with them better.

I’ve dealt with hiring issues within my own company and with helping clients.

So this episode covers some areas I have found to work well at filtering down the bad applicants. The goal is to only meet with the best of the best.

In This Episode:

Filter Out the Bad Applications

We’ll take a look at how I filter out the bad applicants so I am only left with the top candidates.

Here’s a few ways

1. Really think about the position. Define exactly the roles of the position. This helps you better craft your job listing.

2. Be detailed in your listing. This filters out those who may not have the qualifications.

3. Require something in the application. By asking a simple question like “Start your email with what you had for breakfast”, you can filter out those not reading the instructions.

4. Give them a test. I test all applicants. This helps determine skills as well as how much they will do to get the job.

5. Pick the finalists and go from there.

There is of course more to it, but those are the basics you will learn in this episode.

Hope you enjoy it and it helps with your next hiring campaign.

Got more tips you have used in your business? Let us know in the comments!

 

The post TOTW 021: How to Hire Only the Best appeared first on Red Wall Marketing.

]]>
Hiring is such a big deal for so many business owners. It can make or break a company. Even the companies I have thought had it together, have the same issues. They just deal with them better. I’ve dealt with hiring issues within my own company and wit...

Hiring is such a big deal for so many business owners. It can make or break a company.
Even the companies I have thought had it together, have the same issues. They just deal with them better.
I’ve dealt with hiring issues within my own company and with helping clients.
So this episode covers some areas I have found to work well at filtering down the bad applicants. The goal is to only meet with the best of the best.
In This Episode:
Filter Out the Bad Applications
We’ll take a look at how I filter out the bad applicants so I am only left with the top candidates.
Here’s a few ways
1. Really think about the position. Define exactly the roles of the position. This helps you better craft your job listing.
2. Be detailed in your listing. This filters out those who may not have the qualifications.
3. Require something in the application. By asking a simple question like “Start your email with what you had for breakfast”, you can filter out those not reading the instructions.
4. Give them a test. I test all applicants. This helps determine skills as well as how much they will do to get the job.
5. Pick the finalists and go from there.
There is of course more to it, but those are the basics you will learn in this episode.
Hope you enjoy it and it helps with your next hiring campaign.
Got more tips you have used in your business? Let us know in the comments!
 
]]>
JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses clean 29:29
TOTW 020: Avoid a Race to the Bottom https://redwallmarketing.com/avoid-a-race-to-the-bottom-podcast/ Wed, 05 Nov 2014 21:39:35 +0000 http://redwallmarketing.com/?p=1066 https://redwallmarketing.com/avoid-a-race-to-the-bottom-podcast/#respond https://redwallmarketing.com/avoid-a-race-to-the-bottom-podcast/feed/ 0 <p>Seth Godin once mentioned the “Race to the Bottom”. Businesses are cutting costs, cutting corners, cutting anything that allows them to be the cheapest in the market. This is a race to the bottom where everyone sacrifices value, customer satisfaction, employee satisfaction and more, for the chance to win the market looking only for best […]</p> <p>The post <a rel="nofollow" href="https://redwallmarketing.com/avoid-a-race-to-the-bottom-podcast/">TOTW 020: Avoid a Race to the Bottom</a> appeared first on <a rel="nofollow" href="https://redwallmarketing.com">Red Wall Marketing</a>.</p> Top of the Wall PodcastSeth Godin once mentioned the “Race to the Bottom”. Businesses are cutting costs, cutting corners, cutting anything that allows them to be the cheapest in the market.

This is a race to the bottom where everyone sacrifices value, customer satisfaction, employee satisfaction and more, for the chance to win the market looking only for best price.

It’s a dangerous race to be in, because if you win, you only succeed at being the lowest of the low. Rarely does that work out.

In This Episode:

What is the Race to the Bottom

We’ll look at some examples of the race to the bottom and how to avoid it.

Examples of where customers will pay more for higher quality.

I share about a client whose competition kept undercutting him, but we stayed the course on price and simply communicated better why they were worth it. This method showed potential customers that the competitor was cutting corners and not delivering the same value.

Each time, the competitor did not last.

Take a listen and let me know what you think in the comments!

 

The post TOTW 020: Avoid a Race to the Bottom appeared first on Red Wall Marketing.

]]>
Seth Godin once mentioned the “Race to the Bottom”. Businesses are cutting costs, cutting corners, cutting anything that allows them to be the cheapest in the market. This is a race to the bottom where everyone sacrifices value, customer satisfaction, This is a race to the bottom where everyone sacrifices value, customer satisfaction, employee satisfaction and more, for the chance to win the market looking only for best price.
It’s a dangerous race to be in, because if you win, you only succeed at being the lowest of the low. Rarely does that work out.
In This Episode:
What is the Race to the Bottom
We’ll look at some examples of the race to the bottom and how to avoid it.
Examples of where customers will pay more for higher quality.
I share about a client whose competition kept undercutting him, but we stayed the course on price and simply communicated better why they were worth it. This method showed potential customers that the competitor was cutting corners and not delivering the same value.
Each time, the competitor did not last.
Take a listen and let me know what you think in the comments!
 
]]>
JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses clean 31:53
TOTW 019: You’re Not Entitled So Build a Better You https://redwallmarketing.com/youre-not-entitled-so-build-a-better-you-podcast/ Fri, 24 Oct 2014 15:45:54 +0000 http://redwallmarketing.com/?p=1061 https://redwallmarketing.com/youre-not-entitled-so-build-a-better-you-podcast/#respond https://redwallmarketing.com/youre-not-entitled-so-build-a-better-you-podcast/feed/ 0 <p>This is more of an essay podcast or call it a rant. I’m sick this week and rather than skip the podcast I decided to just talk about something that has been on my mind. We live in an entitlement culture in many ways. And often the very business owners complaining about entitled employees, are […]</p> <p>The post <a rel="nofollow" href="https://redwallmarketing.com/youre-not-entitled-so-build-a-better-you-podcast/">TOTW 019: You’re Not Entitled So Build a Better You</a> appeared first on <a rel="nofollow" href="https://redwallmarketing.com">Red Wall Marketing</a>.</p> Top of the Wall PodcastThis is more of an essay podcast or call it a rant. I’m sick this week and rather than skip the podcast I decided to just talk about something that has been on my mind.

We live in an entitlement culture in many ways. And often the very business owners complaining about entitled employees, are doing the same thing.

As a business owner, you don’t want employees who just show up each day, do the basics and expect bonuses and promotions.

So don’t be the business that just shows up each day and expects customers to flock in for the basics.

Hope you enjoy this short episode and I make some sense. Hard to tell with being sick 😉

The post TOTW 019: You’re Not Entitled So Build a Better You appeared first on Red Wall Marketing.

]]>
This is more of an essay podcast or call it a rant. I’m sick this week and rather than skip the podcast I decided to just talk about something that has been on my mind. We live in an entitlement culture in many ways. We live in an entitlement culture in many ways. And often the very business owners complaining about entitled employees, are doing the same thing.
As a business owner, you don’t want employees who just show up each day, do the basics and expect bonuses and promotions.
So don’t be the business that just shows up each day and expects customers to flock in for the basics.
Hope you enjoy this short episode and I make some sense. Hard to tell with being sick 😉
]]>
JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses clean 24:19
TOTW 018: 8 Holiday Marketing Tips https://redwallmarketing.com/8-holiday-marketing-tips-podcast/ Tue, 14 Oct 2014 16:22:47 +0000 http://redwallmarketing.com/?p=1057 https://redwallmarketing.com/8-holiday-marketing-tips-podcast/#respond https://redwallmarketing.com/8-holiday-marketing-tips-podcast/feed/ 0 <p>It's the holiday season! Are you prepared to use the holidays in your marketing?</p> <p>This is a great time of year to engage with customers, run sales, hold events, and take advantage of the holiday spending spree!</p> <p>Fall is the kickoff of the 4th quarter and the spending season.</p> <p>People are generally happier and in the spending mood. You can take advantage of this in any business.</p> <p>The post <a rel="nofollow" href="https://redwallmarketing.com/8-holiday-marketing-tips-podcast/">TOTW 018: 8 Holiday Marketing Tips</a> appeared first on <a rel="nofollow" href="https://redwallmarketing.com">Red Wall Marketing</a>.</p> Top of the Wall PodcastIt’s the holiday season! Are you prepared to use the holidays in your marketing?

This is a great time of year to engage with customers, run sales, hold events, and take advantage of the holiday spending spree!

Fall is the kickoff of the 4th quarter and the spending season.

People are generally happier and in the spending mood. You can take advantage of this in any business.

In This Episode:

8 Tips for Holiday Marketing

Here are the 8 tips covered in this episode:

Decorate – Embrace the season, draw people in with the emotional connection to the season and decorate for each.

Sales – It’s a great time to run some sales.

Black Friday / Cyber Monday – Two days where your market is spending money on any deal they can get their hands on.

Greeting Cards – Send them out, say hi and thank you to your customers.

Special Products – Pumpkin Spice something!

Special Events – Plenty of reason and occasions to do something special.

Community Programs – Get together with the neighboring businesses, create a community event.

B2B Marketing – Don’t forget about your suppliers, vendors, resellers, etc.

 

Don’t let the busiest part of the year for sales go by without positioning yourself to reap the benefits. With proper marketing you can take advantage of the holiday season and increase sales.

 

The post TOTW 018: 8 Holiday Marketing Tips appeared first on Red Wall Marketing.

]]>
It's the holiday season! Are you prepared to use the holidays in your marketing? - This is a great time of year to engage with customers, run sales, hold events, and take advantage of the holiday spending spree! - This is a great time of year to engage with customers, run sales, hold events, and take advantage of the holiday spending spree!
Fall is the kickoff of the 4th quarter and the spending season.
People are generally happier and in the spending mood. You can take advantage of this in any business.
In This Episode:
8 Tips for Holiday Marketing
Here are the 8 tips covered in this episode:
Decorate – Embrace the season, draw people in with the emotional connection to the season and decorate for each.
Sales – It’s a great time to run some sales.
Black Friday / Cyber Monday – Two days where your market is spending money on any deal they can get their hands on.
Greeting Cards – Send them out, say hi and thank you to your customers.
Special Products – Pumpkin Spice something!
Special Events – Plenty of reason and occasions to do something special.
Community Programs – Get together with the neighboring businesses, create a community event.
B2B Marketing – Don’t forget about your suppliers, vendors, resellers, etc.
 
Don’t let the busiest part of the year for sales go by without positioning yourself to reap the benefits. With proper marketing you can take advantage of the holiday season and increase sales.
 
]]>
JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses clean 27:50
TOTW 017: Shock and Awe Packages https://redwallmarketing.com/shock-and-awe-packages-podcast/ Wed, 08 Oct 2014 20:20:41 +0000 http://redwallmarketing.com/?p=1055 https://redwallmarketing.com/shock-and-awe-packages-podcast/#respond https://redwallmarketing.com/shock-and-awe-packages-podcast/feed/ 0 <p>Can you really “shock and awe” your customers into doing business with you? Discover how you can do just that in this podcast. We look at what exactly a shock and awe package is and why they are so effective. You’ll also hear some great examples of what to put in yours and examples of […]</p> <p>The post <a rel="nofollow" href="https://redwallmarketing.com/shock-and-awe-packages-podcast/">TOTW 017: Shock and Awe Packages</a> appeared first on <a rel="nofollow" href="https://redwallmarketing.com">Red Wall Marketing</a>.</p> Top of the Wall PodcastCan you really “shock and awe” your customers into doing business with you?

Discover how you can do just that in this podcast.

We look at what exactly a shock and awe package is and why they are so effective.

You’ll also hear some great examples of what to put in yours and examples of how others have used them to increase leads and sales.

In This Episode:

What is a Shock and Awe Package?

In order to effectively create a sock and awe package for your business, you need to understand what it is and its purpose.

We’ll look at what they are, how you can use it in any business and the different ways you can use one.

What’s in a Shock and Awe Package?

What goes into one can vary, it depends on your business and purpose. We take a look at some examples of what you can include. But it’s really up to you to be creative and design yours.

The way you use a shock and awe package will help determine what you should put in yours.

Send in some examples of yours when you create it. Let us know how it has helped your business!

The post TOTW 017: Shock and Awe Packages appeared first on Red Wall Marketing.

]]>
Can you really “shock and awe” your customers into doing business with you? Discover how you can do just that in this podcast. We look at what exactly a shock and awe package is and why they are so effective. Discover how you can do just that in this podcast.
We look at what exactly a shock and awe package is and why they are so effective.
You’ll also hear some great examples of what to put in yours and examples of how others have used them to increase leads and sales.
In This Episode:
What is a Shock and Awe Package?
In order to effectively create a sock and awe package for your business, you need to understand what it is and its purpose.
We’ll look at what they are, how you can use it in any business and the different ways you can use one.
What’s in a Shock and Awe Package?
What goes into one can vary, it depends on your business and purpose. We take a look at some examples of what you can include. But it’s really up to you to be creative and design yours.
The way you use a shock and awe package will help determine what you should put in yours.
Send in some examples of yours when you create it. Let us know how it has helped your business!
]]>
JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses clean 28:47
TOTW 016: The Customer is Always First https://redwallmarketing.com/the-customer-is-always-first-podcast/ Wed, 01 Oct 2014 17:40:44 +0000 http://redwallmarketing.com/?p=1046 https://redwallmarketing.com/the-customer-is-always-first-podcast/#respond https://redwallmarketing.com/the-customer-is-always-first-podcast/feed/ 0 <p>The customer is always right? Well, not exactly. I have a problem with that saying. It implies that someone must be wrong. It can create resentment in employees dealing with a customer who is clearly wrong. So it really needs to be looked at in a different way. If we can just change the way […]</p> <p>The post <a rel="nofollow" href="https://redwallmarketing.com/the-customer-is-always-first-podcast/">TOTW 016: The Customer is Always First</a> appeared first on <a rel="nofollow" href="https://redwallmarketing.com">Red Wall Marketing</a>.</p> Top of the Wall PodcastThe customer is always right?

Well, not exactly. I have a problem with that saying.

It implies that someone must be wrong. It can create resentment in employees dealing with a customer who is clearly wrong.

So it really needs to be looked at in a different way.

If we can just change the way we look at how we treat customers, we can build a system for always exceeding their expectations.

This creates a business that brings customers back and has them telling the world.

In This Episode:

The Customer is Always First

Instead of figuring out who is right or wrong. Consider a different route. The customer is always first. This doesn’t imply that someone is wrong. It implies that no matter who is right, the customer will be thought of first.

When you put their needs ahead of yours or your employees, it changes how you do things. It changes responses to problems. It makes decisions about customer service much easier.

Put the customer first, forget about who is right or wrong!

Great Customer Service Spreads Fast

How many stories have you heard of a company blowing away customer expectation?

They spread quite fast.

A few stories worth researching are Nordstrom and Zappos. There are more mentioned in this episode, but those 2 are a great start at learning great customer service skills.

Here is the book I mention about Zappos.

The post TOTW 016: The Customer is Always First appeared first on Red Wall Marketing.

]]>
The customer is always right? Well, not exactly. I have a problem with that saying. It implies that someone must be wrong. It can create resentment in employees dealing with a customer who is clearly wrong. Well, not exactly. I have a problem with that saying.
It implies that someone must be wrong. It can create resentment in employees dealing with a customer who is clearly wrong.
So it really needs to be looked at in a different way.
If we can just change the way we look at how we treat customers, we can build a system for always exceeding their expectations.
This creates a business that brings customers back and has them telling the world.
In This Episode:
The Customer is Always First
Instead of figuring out who is right or wrong. Consider a different route. The customer is always first. This doesn’t imply that someone is wrong. It implies that no matter who is right, the customer will be thought of first.
When you put their needs ahead of yours or your employees, it changes how you do things. It changes responses to problems. It makes decisions about customer service much easier.
Put the customer first, forget about who is right or wrong!
Great Customer Service Spreads Fast
How many stories have you heard of a company blowing away customer expectation?
They spread quite fast.
A few stories worth researching are Nordstrom and Zappos. There are more mentioned in this episode, but those 2 are a great start at learning great customer service skills.
Here is the book I mention about Zappos.
]]>
JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses clean 27:56
TOTW 015: How to Handle Negative Reviews https://redwallmarketing.com/how-to-handle-negative-reviews-podcast/ Wed, 24 Sep 2014 15:00:26 +0000 http://redwallmarketing.com/?p=1042 https://redwallmarketing.com/how-to-handle-negative-reviews-podcast/#respond https://redwallmarketing.com/how-to-handle-negative-reviews-podcast/feed/ 0 <p>Online reviews aren’t going anywhere. They are only going to grow more and become easier for customers to use. So instead of running from them, embrace them. Learn how to use them to your advantage. Doing business the right way and encouraging your customers to leave reviews is a great way to do just that. […]</p> <p>The post <a rel="nofollow" href="https://redwallmarketing.com/how-to-handle-negative-reviews-podcast/">TOTW 015: How to Handle Negative Reviews</a> appeared first on <a rel="nofollow" href="https://redwallmarketing.com">Red Wall Marketing</a>.</p> Top of the Wall PodcastOnline reviews aren’t going anywhere. They are only going to grow more and become easier for customers to use.

So instead of running from them, embrace them.

Learn how to use them to your advantage.

Doing business the right way and encouraging your customers to leave reviews is a great way to do just that.

If you have been struggling with the new way of doing business with online reviews, this is the episode for you.

In This Episode:

Why Are Reviews So Important?

The percentages of your customers that are using reviews to make buying decisions will surprise you.

Reviews can make or break your business.

Your customers are trusting your reviews more than expert reviews or advice and more than any of your advertising efforts. So now is the time to make sure you are embracing them and using them to your advantage.

How to Handle Negative Reviews

If you’re looking for a hack to get your negative reviews removed, I am sorry to disappoint you.

This episode is not about the secret to getting Yelp to remove your negative reviews.

However we will be covering ways to make sure you keep a steady stream of positive reviews coming in to bury the negative ones.

We will also go over how to handle those negative reviews and turn them into a positive thing.

This episode is really critical to understanding the new rules of doing business.

The post TOTW 015: How to Handle Negative Reviews appeared first on Red Wall Marketing.

]]>
Online reviews aren’t going anywhere. They are only going to grow more and become easier for customers to use. So instead of running from them, embrace them. Learn how to use them to your advantage. Doing business the right way and encouraging your cus... So instead of running from them, embrace them.
Learn how to use them to your advantage.
Doing business the right way and encouraging your customers to leave reviews is a great way to do just that.
If you have been struggling with the new way of doing business with online reviews, this is the episode for you.
In This Episode:
Why Are Reviews So Important?
The percentages of your customers that are using reviews to make buying decisions will surprise you.
Reviews can make or break your business.
Your customers are trusting your reviews more than expert reviews or advice and more than any of your advertising efforts. So now is the time to make sure you are embracing them and using them to your advantage.
How to Handle Negative Reviews
If you’re looking for a hack to get your negative reviews removed, I am sorry to disappoint you.
This episode is not about the secret to getting Yelp to remove your negative reviews.
However we will be covering ways to make sure you keep a steady stream of positive reviews coming in to bury the negative ones.
We will also go over how to handle those negative reviews and turn them into a positive thing.
This episode is really critical to understanding the new rules of doing business.
]]>
JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses clean 37:39
TOTW 014: SEO Basics for Local Business https://redwallmarketing.com/totw-014-seo-basics-local-business/ Wed, 17 Sep 2014 19:02:45 +0000 http://redwallmarketing.com/?p=1039 https://redwallmarketing.com/totw-014-seo-basics-local-business/#respond https://redwallmarketing.com/totw-014-seo-basics-local-business/feed/ 0 <p>SEO or Search Engine Optimization is a confusing topic for so many. It’s an important topic, because it is what you need to do if you want your website to rank well online. For a local business, it is not something you want to ignore. It’s a constantly evolving tactic. What works today may not […]</p> <p>The post <a rel="nofollow" href="https://redwallmarketing.com/totw-014-seo-basics-local-business/">TOTW 014: SEO Basics for Local Business</a> appeared first on <a rel="nofollow" href="https://redwallmarketing.com">Red Wall Marketing</a>.</p> Top of the Wall PodcastSEO or Search Engine Optimization is a confusing topic for so many.

It’s an important topic, because it is what you need to do if you want your website to rank well online. For a local business, it is not something you want to ignore.

It’s a constantly evolving tactic. What works today may not work 6 months from now.

It’s also a very abused tactic. Lots of scam companies out there using bad tactics or just promising the world and not delivering.

So it can be a great value to understand the basics.

The basics will do wonders for most business owners. If you can focus on just the items in this episode, you have a very good chance of ranking well with your site.

In This Episode:

What is SEO?

Search Engine Optimization is extremely important if you want your customers to find you online. In this episode I cover the basics of what SEO is and why it is so important to your business.

The 5 Basics of On Page Optimization

There are 5 basic things you need to do with your site for on page optimization.

1. Identify the keywords important to your customers

2. Get content on your site about those keywords.

3. Use the Title Tag .

4. Use the Description Tag.

5. Use the Alt Tags.

Do these 5 things and you have a very good chance of ranking well locally or even nationally with some other help.

Get in the Maps!

The maps take up a lot of real estate on local searches. And are very important for mobile search.

So if you aren’t in there, you are losing business.

I explain the basics of what you need to do to take advantage of the map listings available to you.

The post TOTW 014: SEO Basics for Local Business appeared first on Red Wall Marketing.

]]>
SEO or Search Engine Optimization is a confusing topic for so many. It’s an important topic, because it is what you need to do if you want your website to rank well online. For a local business, it is not something you want to ignore. It’s an important topic, because it is what you need to do if you want your website to rank well online. For a local business, it is not something you want to ignore.
It’s a constantly evolving tactic. What works today may not work 6 months from now.
It’s also a very abused tactic. Lots of scam companies out there using bad tactics or just promising the world and not delivering.
So it can be a great value to understand the basics.
The basics will do wonders for most business owners. If you can focus on just the items in this episode, you have a very good chance of ranking well with your site.
In This Episode:
What is SEO?
Search Engine Optimization is extremely important if you want your customers to find you online. In this episode I cover the basics of what SEO is and why it is so important to your business.
The 5 Basics of On Page Optimization
There are 5 basic things you need to do with your site for on page optimization.
1. Identify the keywords important to your customers
2. Get content on your site about those keywords.
3. Use the Title Tag .
4. Use the Description Tag.
5. Use the Alt Tags.
Do these 5 things and you have a very good chance of ranking well locally or even nationally with some other help.
Get in the Maps!
The maps take up a lot of real estate on local searches. And are very important for mobile search.
So if you aren’t in there, you are losing business.
I explain the basics of what you need to do to take advantage of the map listings available to you.
]]>
JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses clean 38:00
TOTW 013: Doing Business Right – Lessons From the Road https://redwallmarketing.com/doing-business-right-lessons-from-the-road-podcast/ Fri, 12 Sep 2014 17:47:29 +0000 http://redwallmarketing.com/?p=1034 https://redwallmarketing.com/doing-business-right-lessons-from-the-road-podcast/#respond https://redwallmarketing.com/doing-business-right-lessons-from-the-road-podcast/feed/ 0 <p>Sometimes it really is just doing business right that will bring you success. It’s really surprising how many just don’t do the basics of business right. While traveling to Canada and back over the last month, I took note of which businesses we used and which we avoided. Which ones we would use again and […]</p> <p>The post <a rel="nofollow" href="https://redwallmarketing.com/doing-business-right-lessons-from-the-road-podcast/">TOTW 013: Doing Business Right – Lessons From the Road</a> appeared first on <a rel="nofollow" href="https://redwallmarketing.com">Red Wall Marketing</a>.</p> Top of the Wall PodcastSometimes it really is just doing business right that will bring you success. It’s really surprising how many just don’t do the basics of business right.

While traveling to Canada and back over the last month, I took note of which businesses we used and which we avoided. Which ones we would use again and which ones we would not.

There are lessons to be learned in how we choose businesses when out of town.

When we travel we have no prior knowledge of the gas stations, restaurants, hotels, etc. So we have to go off word of mouth or other instincts to make decisions.

When you travel, what factors are relevant for you? Are you aware of those in your business?

In This Episode:

Judging a Book by its Cover

When we know nothing of a business, we make huge judgements just off the looks.

While traveling we made several of those. Gas stations won or lost our business by appearance only. The same goes for where we ate.

Reviews are Critical

We relied on reviews a ton. That was the first thing we checked when deciding on hotels.

It is extremely important to use all the resources available for your customers to find you online. Make sure all info is filled out with pictures and lots of reviews.

This can make or break your business!

The post TOTW 013: Doing Business Right – Lessons From the Road appeared first on Red Wall Marketing.

]]>
Sometimes it really is just doing business right that will bring you success. It’s really surprising how many just don’t do the basics of business right. While traveling to Canada and back over the last month, While traveling to Canada and back over the last month, I took note of which businesses we used and which we avoided. Which ones we would use again and which ones we would not.
There are lessons to be learned in how we choose businesses when out of town.
When we travel we have no prior knowledge of the gas stations, restaurants, hotels, etc. So we have to go off word of mouth or other instincts to make decisions.
When you travel, what factors are relevant for you? Are you aware of those in your business?
In This Episode:
Judging a Book by its Cover
When we know nothing of a business, we make huge judgements just off the looks.
While traveling we made several of those. Gas stations won or lost our business by appearance only. The same goes for where we ate.
Reviews are Critical
We relied on reviews a ton. That was the first thing we checked when deciding on hotels.
It is extremely important to use all the resources available for your customers to find you online. Make sure all info is filled out with pictures and lots of reviews.
This can make or break your business!
]]>
JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses clean 33:10
TOTW 012: Building a Website That Converts https://redwallmarketing.com/building-a-website-that-converts-podcast/ Wed, 03 Sep 2014 16:44:08 +0000 http://redwallmarketing.com/?p=1030 https://redwallmarketing.com/building-a-website-that-converts-podcast/#respond https://redwallmarketing.com/building-a-website-that-converts-podcast/feed/ 0 <p>1st rule of a business website is that it needs to be a DIGITAL SALESMAN. Far too often business sites are nothing more than a digital business card or brochure. Just another place for some basic info about the company and how great they are. Being a salesman is a skill. It requires building trust, […]</p> <p>The post <a rel="nofollow" href="https://redwallmarketing.com/building-a-website-that-converts-podcast/">TOTW 012: Building a Website That Converts</a> appeared first on <a rel="nofollow" href="https://redwallmarketing.com">Red Wall Marketing</a>.</p> Top of the Wall Podcast1st rule of a business website is that it needs to be a DIGITAL SALESMAN.

Far too often business sites are nothing more than a digital business card or brochure.

Just another place for some basic info about the company and how great they are.

Being a salesman is a skill. It requires building trust, showing the customer that you understand them, relating to the customer, and of course, asking for the sale.

In This Episode:

Conversion Basics

We discuss the basic elements that your site needs to convert.

Defining the purpose, talking to the customer, making it easy for them to do what you want them to do.

Understanding these basics is essential to building a website that converts.

Key Elements to a Converting Site

There are several key elements needed in a site that brings in sales. And that’s what we want right?

We’ll break down the most important elements to your business website and why each one is so important.

These elements are proven to work not only in my own experience but are used over and over by the best websites out there.

Lots of lessons there.

The post TOTW 012: Building a Website That Converts appeared first on Red Wall Marketing.

]]>
1st rule of a business website is that it needs to be a DIGITAL SALESMAN. Far too often business sites are nothing more than a digital business card or brochure. Just another place for some basic info about the company and how great they are. Far too often business sites are nothing more than a digital business card or brochure.
Just another place for some basic info about the company and how great they are.
Being a salesman is a skill. It requires building trust, showing the customer that you understand them, relating to the customer, and of course, asking for the sale.
In This Episode:
Conversion Basics
We discuss the basic elements that your site needs to convert.
Defining the purpose, talking to the customer, making it easy for them to do what you want them to do.
Understanding these basics is essential to building a website that converts.
Key Elements to a Converting Site
There are several key elements needed in a site that brings in sales. And that’s what we want right?
We’ll break down the most important elements to your business website and why each one is so important.
These elements are proven to work not only in my own experience but are used over and over by the best websites out there.
Lots of lessons there.
]]>
JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses clean 34:40
TOTW 011: Know Your Market https://redwallmarketing.com/know-your-market-podcast/ Fri, 29 Aug 2014 19:38:43 +0000 http://redwallmarketing.com/?p=1027 https://redwallmarketing.com/know-your-market-podcast/#respond https://redwallmarketing.com/know-your-market-podcast/feed/ 0 <p>What does your market really want from you? Is your business designed around what your market wants or what you want? This week we look at an extension to last week’s topic in building a customer avatar, and discuss knowing your overall market. Your business should be designed around what your market wants. In This […]</p> <p>The post <a rel="nofollow" href="https://redwallmarketing.com/know-your-market-podcast/">TOTW 011: Know Your Market</a> appeared first on <a rel="nofollow" href="https://redwallmarketing.com">Red Wall Marketing</a>.</p> Top of the Wall PodcastWhat does your market really want from you?

Is your business designed around what your market wants or what you want?

This week we look at an extension to last week’s topic in building a customer avatar, and discuss knowing your overall market.

Your business should be designed around what your market wants.

In This Episode:

Why it’s Important to Know Your Market

A business can succeed or fail just on how the market perceives it.

I’ll tell you about a little coffee shop up here in Cowansville, Canada that seems to know everyone in town. And why that is earning my business over the franchise coffee shop not too much further away.

They know their market and it shows!

How to Build Your Business For Your Market

We’ll discuss some ideas on how to build your business for the market. How to find out what the market wants. And how to avoid marketing practices that could be hurting you, while keeping the ones that will help.

P.S. After recording this episode, I met with the owners of the little coffee shop where I am sitting right now to right this description. I spoke with them about this topic and they mentioned how they are sometimes the place people go to just talk about life. They pride themselves on being good listeners when people need it.

Lots of lessons there.

The post TOTW 011: Know Your Market appeared first on Red Wall Marketing.

]]>
What does your market really want from you? Is your business designed around what your market wants or what you want? This week we look at an extension to last week’s topic in building a customer avatar, and discuss knowing your overall market. Is your business designed around what your market wants or what you want?
This week we look at an extension to last week’s topic in building a customer avatar, and discuss knowing your overall market.
Your business should be designed around what your market wants.
In This Episode:
Why it’s Important to Know Your Market
A business can succeed or fail just on how the market perceives it.
I’ll tell you about a little coffee shop up here in Cowansville, Canada that seems to know everyone in town. And why that is earning my business over the franchise coffee shop not too much further away.
They know their market and it shows!
How to Build Your Business For Your Market
We’ll discuss some ideas on how to build your business for the market. How to find out what the market wants. And how to avoid marketing practices that could be hurting you, while keeping the ones that will help.
P.S. After recording this episode, I met with the owners of the little coffee shop where I am sitting right now to right this description. I spoke with them about this topic and they mentioned how they are sometimes the place people go to just talk about life. They pride themselves on being good listeners when people need it.
Lots of lessons there.
]]>
JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses clean 23:01
TOTW 010: Customer Avatars https://redwallmarketing.com/customer-avatars-podcast/ Thu, 21 Aug 2014 22:59:29 +0000 http://redwallmarketing.com/?p=1025 https://redwallmarketing.com/customer-avatars-podcast/#respond https://redwallmarketing.com/customer-avatars-podcast/feed/ 0 <p>Do you really know your customers? Knowing exactly who your customer’s are, is a critical piece of information for your business. This helps you identify the best marketing methods and resources to reach them. It helps you design your business and processes around your customers. And it helps your employees truly understand who they are […]</p> <p>The post <a rel="nofollow" href="https://redwallmarketing.com/customer-avatars-podcast/">TOTW 010: Customer Avatars</a> appeared first on <a rel="nofollow" href="https://redwallmarketing.com">Red Wall Marketing</a>.</p> Top of the Wall PodcastDo you really know your customers?

Knowing exactly who your customer’s are, is a critical piece of information for your business.

This helps you identify the best marketing methods and resources to reach them.

It helps you design your business and processes around your customers.

And it helps your employees truly understand who they are serving or creating products for.

In This Episode:

What is a Customer Avatar?

No, not a blue alien species. But a defined persona of your customer. Right down to a picture and a story about who they are.

Building your customer avatar should include how they look, age, marital status, family status, income, etc.

The more info you have the better.

Place this info on a paper you can have handy. Look at it often. Pass it out to employees. Hang it in the office. Give it to anyone designing anything for your business.

How to Build a Customer Avatar

Start slow and get some general info on your customers. The Avatar will be more in depth later on. But for now, start slow.

Look at your customers and look for the common denominators. Sex, age, marital status, what they drive etc.

Write all this info down and use it to build a profile.

Later on, go more in depth and really understand them. Wants, fears, hobbies, etc.

Use this info in designing all aspects of your marketing and business.

The post TOTW 010: Customer Avatars appeared first on Red Wall Marketing.

]]>
Do you really know your customers? Knowing exactly who your customer’s are, is a critical piece of information for your business. This helps you identify the best marketing methods and resources to reach them. Knowing exactly who your customer’s are, is a critical piece of information for your business.
This helps you identify the best marketing methods and resources to reach them.
It helps you design your business and processes around your customers.
And it helps your employees truly understand who they are serving or creating products for.
In This Episode:
What is a Customer Avatar?
No, not a blue alien species. But a defined persona of your customer. Right down to a picture and a story about who they are.
Building your customer avatar should include how they look, age, marital status, family status, income, etc.
The more info you have the better.
Place this info on a paper you can have handy. Look at it often. Pass it out to employees. Hang it in the office. Give it to anyone designing anything for your business.
How to Build a Customer Avatar
Start slow and get some general info on your customers. The Avatar will be more in depth later on. But for now, start slow.
Look at your customers and look for the common denominators. Sex, age, marital status, what they drive etc.
Write all this info down and use it to build a profile.
Later on, go more in depth and really understand them. Wants, fears, hobbies, etc.
Use this info in designing all aspects of your marketing and business.
]]>
JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses clean 29:01
TOTW 009: Blue Ocean Strategy https://redwallmarketing.com/blue-ocean-strategy-podcast/ Wed, 13 Aug 2014 15:00:58 +0000 http://redwallmarketing.com/?p=1021 https://redwallmarketing.com/blue-ocean-strategy-podcast/#respond https://redwallmarketing.com/blue-ocean-strategy-podcast/feed/ 0 <p>Is your business operating in a blue ocean or red ocean? A blue ocean is where the seas are wide open for your business. As opposed to a red ocean where there is already a feeding frenzy and you are fighting to get what scraps you can. The book Blue Ocean Strategy by W. Chan […]</p> <p>The post <a rel="nofollow" href="https://redwallmarketing.com/blue-ocean-strategy-podcast/">TOTW 009: Blue Ocean Strategy</a> appeared first on <a rel="nofollow" href="https://redwallmarketing.com">Red Wall Marketing</a>.</p> Top of the Wall PodcastIs your business operating in a blue ocean or red ocean?

A blue ocean is where the seas are wide open for your business. As opposed to a red ocean where there is already a feeding frenzy and you are fighting to get what scraps you can.

The book Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, has some amazing insights on how “blue ocean” thinking can move your business into the open water where you dominate the market.

I invite a good friend on the podcast who happened to be going through the book at the same time I was. So it was nice to get his thoughts on the book and strategy as well.

In This Episode:

What is a Blue Ocean?

The book goes over some examples of what a blue ocean looks like as well as what companies have successfully made this move.

The more sharks feeding in one place, the less food their is to go around. So moving on to bluer oceans is really critical to survival.

You’ll learn how Apple did this with the home computer.

Compaq with their servers.

Cirque du Soleil change the game of circus performance and attracted an entirely new market.

And much more…

Who Can Use This

One of the great things about the book is how they cover how any business from a start up, current business, or even an organization can use the strategy (including the NY Police Dept).

Not only is the strategy laid out with great examples, they give you the framework for finding your own blue oceans.

And for those in more complex companies and organizations, a plan for helping others grasp the idea.

Learn More About Blue Ocean Strategy

The Book
Audible Version

The Website

The post TOTW 009: Blue Ocean Strategy appeared first on Red Wall Marketing.

]]>
Is your business operating in a blue ocean or red ocean? A blue ocean is where the seas are wide open for your business. As opposed to a red ocean where there is already a feeding frenzy and you are fighting to get what scraps you can. A blue ocean is where the seas are wide open for your business. As opposed to a red ocean where there is already a feeding frenzy and you are fighting to get what scraps you can.
The book Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, has some amazing insights on how “blue ocean” thinking can move your business into the open water where you dominate the market.
I invite a good friend on the podcast who happened to be going through the book at the same time I was. So it was nice to get his thoughts on the book and strategy as well.
In This Episode:
What is a Blue Ocean?
The book goes over some examples of what a blue ocean looks like as well as what companies have successfully made this move.
The more sharks feeding in one place, the less food their is to go around. So moving on to bluer oceans is really critical to survival.
You’ll learn how Apple did this with the home computer.
Compaq with their servers.
Cirque du Soleil change the game of circus performance and attracted an entirely new market.
And much more…
Who Can Use This
One of the great things about the book is how they cover how any business from a start up, current business, or even an organization can use the strategy (including the NY Police Dept).
Not only is the strategy laid out with great examples, they give you the framework for finding your own blue oceans.
And for those in more complex companies and organizations, a plan for helping others grasp the idea.
Learn More About Blue Ocean Strategy
The Book

Audible Version
The Website
]]>
JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses clean 37:34
TOTW 008: Social Forces – Kate Whatley https://redwallmarketing.com/social-forces-kate-whatley-podcast/ Wed, 06 Aug 2014 15:00:14 +0000 http://redwallmarketing.com/?p=905 https://redwallmarketing.com/social-forces-kate-whatley-podcast/#respond https://redwallmarketing.com/social-forces-kate-whatley-podcast/feed/ 0 <p>Kate Whatley of Social Forces joins JR to talk about business building and social media. Kate is the CEO and Co-Founder of Social Forces, which offers social media advertising. Some of the brands they have worked with include: Circle K M&M’s Monster Energy Pepsi … In This Episode: Tips for Growing Your Business Kate and […]</p> <p>The post <a rel="nofollow" href="https://redwallmarketing.com/social-forces-kate-whatley-podcast/">TOTW 008: Social Forces – Kate Whatley</a> appeared first on <a rel="nofollow" href="https://redwallmarketing.com">Red Wall Marketing</a>.</p> Top of the Wall PodcastKate Whatley of Social Forces joins JR to talk about business building and social media.

Kate is the CEO and Co-Founder of Social Forces, which offers social media advertising.

Some of the brands they have worked with include:

Circle K
M&M’s
Monster Energy
Pepsi

In This Episode:

Tips for Growing Your Business

Kate and Carl started Social Forces roughly 5 years ago and have since grown it into a brand working with major corporations. Kate shares how flexibility has been an important part of growing the business to what it is today.

They currently employ a team of super cool rock stars we had the pleasure of meeting, in their Tampa office (Ybor City).

Tips for Social Media

Social media isn’t going anywhere. It’s getting a little more regulated and free isn’t going as far, but Kate explains why that’s all good news!

Targeting capabilities are growing more every day and if done ethically, can be a huge investment for your business.

Now is the time to jump in and take advantage of social media in your business.

Some changed in Facebook and how they have affected advertising.

Learn More About Social Forces (and the SOFO Rooster)

Website

Facebook

The post TOTW 008: Social Forces – Kate Whatley appeared first on Red Wall Marketing.

]]>
Kate Whatley of Social Forces joins JR to talk about business building and social media. Kate is the CEO and Co-Founder of Social Forces, which offers social media advertising. Some of the brands they have worked with include: Circle K M&M’s Monster En... Social Forces joins JR to talk about business building and social media.
Kate is the CEO and Co-Founder of Social Forces, which offers social media advertising.
Some of the brands they have worked with include:
Circle K

M&M’s

Monster Energy

Pepsi


In This Episode:
Tips for Growing Your Business
Kate and Carl started Social Forces roughly 5 years ago and have since grown it into a brand working with major corporations. Kate shares how flexibility has been an important part of growing the business to what it is today.
They currently employ a team of super cool rock stars we had the pleasure of meeting, in their Tampa office (Ybor City).
Tips for Social Media
Social media isn’t going anywhere. It’s getting a little more regulated and free isn’t going as far, but Kate explains why that’s all good news!
Targeting capabilities are growing more every day and if done ethically, can be a huge investment for your business.
Now is the time to jump in and take advantage of social media in your business.
Some changed in Facebook and how they have affected advertising.
Learn More About Social Forces (and the SOFO Rooster)
Website
Facebook
]]>
JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses clean 35:37
TOTW 007: Leveraging Your Time https://redwallmarketing.com/leveraging-your-time-podcast/ Wed, 30 Jul 2014 17:05:06 +0000 http://redwallmarketing.com/?p=874 https://redwallmarketing.com/leveraging-your-time-podcast/#respond https://redwallmarketing.com/leveraging-your-time-podcast/feed/ 0 <p>The clock is ticking. Time is going by every second and you can’t get it back. So leveraging your time is extremely important. Getting the most out of every minute, is critical to your success. In this episode, I am walking outside, leveraging a chance to get fresh air and exercise, while recording a podcast. […]</p> <p>The post <a rel="nofollow" href="https://redwallmarketing.com/leveraging-your-time-podcast/">TOTW 007: Leveraging Your Time</a> appeared first on <a rel="nofollow" href="https://redwallmarketing.com">Red Wall Marketing</a>.</p> Top of the Wall PodcastThe clock is ticking. Time is going by every second and you can’t get it back. So leveraging your time is extremely important. Getting the most out of every minute, is critical to your success.

In this episode, I am walking outside, leveraging a chance to get fresh air and exercise, while recording a podcast.

In This Episode:

The Importance of Leveraging Time

Since time is so important, it’s best to use it wisely and take advantage of systems and programs to do so. There are tons of tools available to help with this. We have dead time in our day that if possible, we should be leveraging better.

Don’t Do Lesser Wage Tasks

It’s habit, we love to jump in and do tasks we shouldn’t. If our time is worth $500 or more per hour, why are we doing $10 an hour tasks?

Those should be delegated to others who can do them, so we can focus on more important tasks.

Tool & Resources Mentioned in This Episode

Dictamus – Used to record the episode (I later found that I could have increased the quality of the recording, oh well)

Evernote – I use this daily!

The post TOTW 007: Leveraging Your Time appeared first on Red Wall Marketing.

]]>
The clock is ticking. Time is going by every second and you can’t get it back. So leveraging your time is extremely important. Getting the most out of every minute, is critical to your success. In this episode, I am walking outside, In this episode, I am walking outside, leveraging a chance to get fresh air and exercise, while recording a podcast.
In This Episode:
The Importance of Leveraging Time
Since time is so important, it’s best to use it wisely and take advantage of systems and programs to do so. There are tons of tools available to help with this. We have dead time in our day that if possible, we should be leveraging better.
Don’t Do Lesser Wage Tasks
It’s habit, we love to jump in and do tasks we shouldn’t. If our time is worth $500 or more per hour, why are we doing $10 an hour tasks?
Those should be delegated to others who can do them, so we can focus on more important tasks.
Tool & Resources Mentioned in This Episode
Dictamus – Used to record the episode (I later found that I could have increased the quality of the recording, oh well)
Evernote – I use this daily!
]]>
JR Griggs, founder of Red Wall Marketing. Business & Marketing Coach for Small Businesses clean 25:36