What is the Purpose of a Website?
This seems to be a question many do not know the answer to. Some business owners think it is to inform people about the company. Some think it is to inform current customers. Some think you have to have one “just because.”
A website’s primary job should be to make you money. Your website needs to convert the visitors into paying customers. Loading it up with basic information about your company will not accomplish this.
Your website needs to be a Digital Salesman. It should be selling for you 24/7. This requires your site to be built with sales and marketing in mind. The problem with most Web Designers is that they are not Marketers. They may be amazing when it comes to writing code and doing graphic design however, this does not create sales.
A great looking website is important, a great selling website is essential to your company’s success.
Since your website is supposed to be selling for you, it needs to be focused on the customer. Take a look at a few business sites and you will notice a common theme. The site is all about the business and has nothing to do with the customer.
Take this page for instance. We could have loaded this page with information about how super awesome we are (and we are), however we have instead focused on informing YOU of what a website should do. Up to this point we have not made any mention of us.
How We Build a Website
When we build a website we investigate your business, your competition and most importantly your customer. Yes, our designers do work on making the site look great. More importantly though, we work on making your site sell.
We implement tested and proven methods to make sure that your website can be found by your customers and they take action. A true marketing website has no cost because you will continuously make money off of it. A $500 website is exactly what is advertised, a $500 website.
Contact Us today to see how we can build a profit producing website for your business!