Social Media can be very confusing when it comes to using it in business and marketing. That is because of an enormous misunderstanding on what Social Media really is. Social Media can have great benefits for a business however, it must be done correctly.
Probably one of the most popular marketing titles today is “Social Media Expert”. You will see this everywhere especially on Social Media sites. Everyone thinks because they know how to use Facebook or Twitter that they are now an expert at it.
Social Media is not about being an expert at “Social Media”. It’s about being an expert at communicating. Social Media is a tool that businesses can use to communicate with their market. If a business is not a very social or communicative business, their Social Media efforts will not have a return.
This is the biggest reason why Social Media may not be for every business and our founder JR Griggs has many times advised against it for some businesses. It takes a commitment and a serious dedication to communicating to your market.
For the business that has a message and can communicate it and use Social Media to show the human side of business, it can be a very powerful tool. Red Wall Marketing can help you achieve success with your Social Media efforts and make sure that you are communicating with your market.
Is Social Media Just a Fad?
Why is Social Media So Important?
Today you can find far more information about what you are searching for from Social Media. Search engines love social sites because it is no longer a company providing all of the info about themselves. Now the actual customer can share their opinion on the company and what they provided. You can also search information faster with Social Media.
The most popular social networks today are of course Facebook, Twitter and Google Plus. Though these social giants enjoy millions of unique visitors every month, few businesses or website owners have thought to penetrate this incredible resource.
How Will Social Media Help My Site Traffic Grow?
Two out of three people online are visiting Social Media sites. 1 out of every 20 website visits are to a Social Media site. It will not be long before these Social Media sites start to eclipse the traffic of search engines.
That means that if your business is not utilizing these networks, you’re missing out on the easiest, fastest way to access 67% of internet users.
How Does Social Media Work With SEO?
The more search engines find your site being talked about the higher they rank you. Most importantly with Social Media is considered to be a referral more than just a mention. The tags that are being used to discuss your business are also adding keywords created by the end user to your rankings.
Besides the search engine advantages keep in mind you are now being talked about in one of the fastest growing segments online. Your popularity skyrockets with these methods.
And again Google loves human interaction and that is Social Media.
Contact Us today to see how we can show you how to use Social Media to communicate with your market and grow your business!