Your customers are online searching for your products or services. Can they find you? If they can’t, you can bet they are finding your competition!
Organic search engine listings get 70-75% of the clicks when someone does a search online. That means that your ranking is even more important than the Pay Per Click section. Your customers trust the organic listings far more than the advertisements.
The top listing in the organic results gets 40-60% of the clicks. You can see why it is so important to have your website ranking properly for the right keywords.
With proper SEO you can make sure that your customers find you when searching for what you offer. This brings in a steady flow of traffic to your website.
We identify the best profit producing keywords for your business so that you are not only dominating the market but for the proper keywords that will increase profits.
What is SEO?
Search Engine Optimization (SEO), is a complex, ever changing process that takes research and time to get right.
Search engines are constantly changing their algorithms, merging results and share content, shuffling their indexes etc… The one thing that is consistent is that what works today may not always work tomorrow.
That’s why having a professional on call, that always has an ear out for what is going on with the search engines is priceless. If Google hiccups, we know about it. If Yahoo! gets stubborn, we’ll coax those rankings back to the first page. If Microsoft decides to create a whole new search engine as they did with Bing, we are modifying tactics to make them happy.
SEO is a long term task but it has results. Topping the search engines is a critical part of getting site traffic.
So How Exactly Does SEO Work?
You can ask this to a thousand people and get a thousand different answers. This is because the strategy is not the same for every market. Each industry will have different needs to get high rankings.
If you ask five people to bake a pie, you’ll get five unique pies each with different ingredients. Ask ten people to design you a house and you’ll get ten distinct designs each with its own style.
Because of how many changes there are in the search engine’s criteria, there can be thousands of ways to optimize for them. The key is to know which methods work and where.
That being said there are still certain guidelines and principles that are vital to a good search marketing strategy. There are also strict rules on using illegal practices to get high rankings. These practices that cheat or trick search engines end up leading to being banned from those search engines.
Fundamental Principles for Successful SEO
Content is king. Without it, any rankings you do achieve will be limited in time. To truly have content work for you there needs to be a lot of it and updated regularly. It must also be targeted with the keywords for your market.
Using poor content or auto-generated content is an easy way to get banned from the search engines. They will figure it out and they will black list you.
With that in mind the best way to make sure you are getting high rankings and are safe with the search engines is to have well written and targeted content. This is a priority for our team.
One way links from authoritative sites are the best links you can have. Authority is determined by page rank. Page ranking is what Google uses to determine a sites relevance. A link from a site with no page rank is nothing compared to a site with a page rank of 6 or 7. This ranking is based on a variety if things. Links are generally considered the most popular factor. But on top of that is the use experience on your site as well. (even Google is watching your site to see who is going there and how long they are staying)
So basically you want as many of these high ranking sites pointing to you as possible with out having to link back to them. Google gives these sites a lot of respect on who they link to.
If all this sounds a bit complicated, think of it this way:
Google and the other major search engines analyze your site the way scholars judge academic papers. The more journals and other reputable papers that cite your research and quote your work, the more authoritative of an “expert” you become.
We will negotiate one way links on your behalf, concentrating only on sites that are related to your market whose “authority” will give you the high rankings you need.
3. Visitor Behavior
Google knows everything and the other Search Engines like Yahoo! and Bing aren’t so far behind. If visitors are searching for something and then clicking into your site but leaving right away, the search engines know this. When they see this they will drop you further down in the rankings because their users are not finding what they wanted.
This is why an effective site with conversion in mind is very important. It is also important to make sure you are ranking for the proper keywords.
4. Human Idiosyncrasies.
Search Engines want to make sure they are dealing with a human. Using automated methods to add content and pages to your site only works for a short time. Google is known for finding these sites and banning them quickly. It is not worth the risk.
It can be years before you get back on the search engines. This can be a deadly mistake to your business.
Our experts are hand crafting all that goes into your site to be sure you do not have this problem.
Universally Illegal SEO Practices: Avoid at ALL Costs
Search engines are not always up front on what methods work best with them. However, they are very upfront about what methods will get you banned. For instance, Google provides Webmaster Guidelines that detail what you are NOT to do when promoting your website.
When looking for an SEO professional, it is crucial to be aware of these illegal techniques and the different “pet names” given them by dubious fly-by-night companies.
Contact Us today to see how we can help you dominate the competition on the first page of Google, Bing and Yahoo!