Direct Mail can be one of the most effective marketing methods. Despite the false idea going around that Direct Mail is dead, it is actually a prime time to be using it. With the rise of email marketing it has reduced the competition for Direct Mail. In fact studies show every year that Direct Mail is still extremely effective.
What is Direct Mail?
Direct Mail is one of those advertising methods that is often misunderstood. It can be very costly when not done right as well. Often times what someone may be calling “Direct Mail” is not really Direct Mail.
Direct Mail is mail coming directly from you to the customer. Services like ValPak are not direct mail as they are not directly from you to the customer. This is actually Marriage Mail, you are “married” to the other advertisers in the mailing. This doesn’t mean that those types of mailings are ineffective, it’s just different than Direct Mail.
Direct Mail should also be Direct Response Marketing. The entire point of the mailing is to get a response from the customer. This may not always be a sale, it all depends on the marketing funnel that you have created.
Direct Mail is more than just sending a letter to a customer. In order to have a successful Direct Mail campaign there are several factors that must be optimized.
Market – You must be sure that you are mailing to the proper market. This is done through proper research and knowing your customer.
Message – Your mailing needs to be written with proper Copywriting techniques so that you get a response from the customer.
Mailing – The mailing itself is extremely important. It doesn’t matter who you are mailing to or what you are saying if it never gets opened.
We work with you to identify the proper market for your mailing. Design a mailing that gets opened. Write a message that gets a response.
Direct Mail can be an extremely profitable marketing method. However, it must be done correctly or it can be a costly waste of money.
Contact Us today to see how we can explode your marketing efforts with Direct Mail!